A Simple Eassy For Entering the University Essay

I would be grateful if I could continue my studies in the tertiary education. In my mind, the University undergraduates should not only pursue academic excellence, but also show great concern for their society. A University education should allow students to explore their potentials and talents. On top of that, it should also help them to develop a positive philosophy of life and to think in a logical and systematic way. Life on the campus should be comfortable and multifarious. Firstly and most importantly, I look forward to challenging myself. My expectations to my future career are that it could fit my interest and provide senses of accomplishments to me. Moreover, I hope my profession could be meaningful and respectable; and could serve the needs in the community. For my areas of strengths, I have an independent and analytic mind. I can think logically and critically. Moreover, I am helpful and considerate to others. During my secondary school years, I had taken part in different kinds of extra-curricular activities, like Computer club, Chess club, Astronomy club and English club. They gave me good chances to gain more knowledge that cannot be learnt from general lessons in school. For service terms, I was one of the committee members of the Student Librarians and School I.T. Term. The opportunities of being a committee member, trained my leadership and organization skills. However, I still need more life-experiences to solve the problem I will meet in the future. Finally, if I could have a chance to study in the University, I would do my best to learn. After my graduation, I will contribute to the community by applying what I have learnt in the university to whatever job I might find. As a result, I really hope the University can give me a chance to study and a chance to serve the society in the future.

Relating Marxist Theory with the Business Cycle in Economics Essay

Marx question essay How does an over-abundance of goods produce an apparent â€Å"famine† (depression)? Is it possible to produce too much as Marx contends and if so, how can such overproduction be prevented? When Marx says over production causes famine he is referring to the economic/ business cycle. This is a theory which had been confirmed by the ‘the panic of 1825’a stock market crash that started in the Bank of England arising in part out of speculative investments in Latin America, including the imaginary country of Poyais. This is how it works: The growth trend refers to potential Gross domestic Product (GDP) or simply the level of economic growth, which is desiredi. e. in which the level of unemployment neither below nor above the optimal level. The bending arrows represent the actual level of economic growth achieved or RealGross domestic Product (RGDP). This is alsocalled real output aslabeled on in the diagram. Aggregate demand is the total amount of goods and services that all buyers in an economy want to buy at different prices, Aggregate supply is the total quantity of goods and services produced in an economy at different price levels) This happens in perpetual cycles that cannot usually be accurately predicteduntil it is too late. Governments and the market try to ease the effects of these cycles. When Marx says â€Å"a great part not only of the existing products, but also of the previously created productive forces, are periodically destroyed† he is referring to the collapse of markets, the closure of business and the loss of jobs that happen during recessions. And when he saysâ€Å"famine† and â€Å"a state of momentary barbarism† he is talking of the effects of these collapses such as widespread unemployment, shortages of food, protests and riots and a general reduction in standards of living. Despite the unpredictability of the economic cycle what is certain is that a recession follows a boom. In a boomas more is produced people earn more and spend more, as a result prices become higher, and when prices become too high people are in effect earning less and they spend less therefore then the economy goes into recession, eventually the process repeats itself. This is why it can be contended that overproduction causes this famine. In Marx’s eyes the destructive effects of the cycle become worse and worse each time it occurs and this will eventually lead to the total collapse of the system itself. The only remedy to this problem would be a complete upheaval of this system. This is because of the way it its intrinsically structured. Marx says isâ€Å"Constant revolutionizing of production, uninterrupted disturbance of all social conditions, everlasting uncertainty and agitation distinguish the bourgeois epoch from all earlier ones. † What this means is that the system is built in such a way that production needs to keep changing and expanding; as old markets close new ones open up and this continues on in this way. This causes the fluctuations in aggregate demand and supply and consequently the cycle of boom and recession. So while society may try to ease the effects of the fluctuations the fluctuations themselves cannot be stopped. Thus another way of providing for the needs of people needs to be developed, the bourgeoisie needs to be uprooted and a system of communism put in place. If material wealth is distributed on the basis of need there should never be over-production, there will be no need for continual exploitation of new markets and thus the economic cycle should no longer occur. Marx’s thinking makes a lot of sense especially when observing the effects of economic downturns since the panic of 1825. Their effects have gotten increasingly worse. In latest downturns we see record high rates of unemployment and record lowstandards of living globally. However the claim that this directly arises from over-production can be disputed because of the basic principle of supply and demand. Production in a Capitalist economy is driven by demand. If people are willing to purchase goods at certain prices they will be produced by profit seeking (1) http://en. wikipedia. org/wiki/Business_cycle#Marxist_economics suppliers. If demand falls, production falls and vice versa. Therefore one can argue that production is dependent on societies’ needs and wants so any overproduction will be an impossibility, as nothing that is not demandedwill be produced. This has the implication that the fluctuations in the economy are caused by societies’ demands. However if society were to bearranged in such a way that the means of production were commonly owned and wealth was distributed by basis of need then the fluctuations would affect everyone equally and would effectively cause no real problem. In this situation a communist system would be essential Overall one would say that Marx’s idea seems to hold water. This is especially because of the historical evidence we have of economic crises even long after his death. Nevertheless there are some inconsistencies in what he contends and those need to be addressed for his system to work. As I stated in class there should have been more distinction between Marxist economic theory.

Anna Pavlova – Ballerina Biography

Anna Pavlova Ballerina Biography Anna Pavlova, a famous Russian ballet dancer best known for changing the ideals for ballet dancers, was the first to make ballet popular in America and the rest of the world. Her love for classical ballet, determination to perform her love for the arts, influences and zest can still be evidently felt. Born on 31 January 1881, in St. Petersburg, Russia, Anna Pavlova was awestruck by the first ballet performance she watched and was intent on becoming a ballerina. Petite Pavlova entered the Imperial Ballet School in 1891 despite not having the preferred body type of a ballerina which was a strong, muscular and compact body. However, she gave the examiners enough confidence that she would work hard and excel. In the later years, Pavlova became one of the most astounding ballerinas. Young Pavlova was a talented and hardworking student. Training years were difficult due to her special physique. She was considered physically weak as she was small and thin coupled with highly arched feet un like the preferred body of a ballerina at that time. Pavlova was fed with cod-liver oil which tasted awful to her in the hope of getting the ideal body. Even so she remained slender. In order to improve faster, Pavlova tried imitating other ballet dancers. However her teacher, Pavel Gerdt taught her to  understand her unique dancing of daintiness and fragility and the importance to dance out those rare qualities. Her zeal for ballet was remarkable; she worked hard to strengthen her weakness and also with what she had instead of trying to be someone else. Her willingness to overcome these obstacles at such a young age is commendable. Soon, Pavlova grew in gracefulness and could stand in a way that her body formed a beautiful line where she was able to bend and twist her torso with ease and grace. Instead of mastering multiple fouettes turns and other technical steps that the muscular Italian style had induced at that time, Pavlova danced poetically and expressively. She stood out.. Finally upon graduation, Pavlova’s hard work paid off – she graduated as a first class dancer. After Pavlova’s school years, she continued training hard to improve her technique and even took extra lessons with different teachers such as Christian Johansson, Madame Sokolova and Nikolai Legat. Pavlova graduated at a time where virtuoso Italian ballerinas and a muscular ballet stylewas popular. Although Pavlova had mastered difficult steps and ballet technique, her highly arched feet were still too weak for the flamboyant pointe work. She experimented with ways to wear her pointe shoes with the hope of maximizing her potential. Through experiments, she discovered that by adding a piece of hard leather to the soles, the shoes provided better support. Many people thought this as cheating because ideally, ballerinas should be able to hold their own weight on their toes. However, her idea enabled her to perform better and allowed her to balance in her arabesque with poised and elegance inflicting less pain and  hence easier to sustain on pointe. In doing so, Pavlova created what is known as our pointe shoes today. Being able to go on pointe with ease and having a beautiful extension, flexible torso and tremendous feminine expressive dancing, Pavlova set a higher aesthetic of beauty in ballet where ballet dancers were able to perform with poise and elegance like a princess. With the recreation of the pointe shoes, there was a demand for brilliant and fancy footwork like jumps, multiple turns and balances and that of ballerinas performing on pointe.

What roles do international organisations play in global politics Essay

What roles do international organisations play in global politics - Essay Example Governments, especially of the less developed countries, are heavily dependent on large organisations as they provide job opportunities to local people. MNCs bring with them large investments which is considered important in the economic growth of a country. This makes the role of international organisations important with regards to global politics. In this paper we will attempt to highlight the role of international organisations on global politics. Evolution of international organisations will also be discussed briefly. Rapid industrialisation was witnessed in the 18th and19th century as firms started mass production of goods. International trade also increased slowly and firms began to expand into different countries. This facilitated growth of private enterprises as companies started to engage in production of goods and services. This is the time when seeds of international organisations were sown and organisations started to accumulate wealth and power. Agriculture output in Europe increased in the 17th century which facilitated a population growth. This growth in population meant facilitated industrialisation as people started to seek other professions. Also the living standards of the population started to increase greatly in the 17th century which played an important role in fuelling worldwide industrialisation (Lucas, 2002). When standards of living were higher technological progress was made which again facilitated the process of industrialisation. Firms began to use advance technology to manufacture products. Mass production became possible which again strengthened private firms and helped them to grow even more. Another important development was that road system was improved and railway system was overhauled, and this helped different firms reach a wider target market (Meier & Rauch, 2000). In the 19the century experts started to advocate capitalism which they thought was responsible for the progress of the world. The doctrine of

The Role of Multicultural Education in Citizenship Essay

The Role of Multicultural Education in Citizenship - Essay Example This is an interesting single case study, but it would be risky to extend any major conclusions to other contexts. A further weakness of this article is that the theory is largely separate from the observation. The lengthy introduction sets out the findings of previous scholars, but it is not always obvious how this relates to the particular teacher being studied in the article. The hybrid method of academic argument followed by snippets of interview leads to an implied devaluation of the teacher’s words as mere anecdote. It is as if the teacher is cited as an illustration of someone else’s theories, rather than a speaker and thinker in her own right. For this reason the article presents a strange aura of superficiality and the fact that the author is male and the subject is female creates a certain gender specific tension as well. This article shows a potential of researcher bias due to strong tone of advocacy that emerges. The choice of method leaves the male professo r in control of the way a single female teacher’s voice is edited and presented. Status and gender issues make this a potentially unfair representation, and adding gender hierarchies to the obvious racial hierarchies that are discussed in the article. In summary, then, this article is clearly knowledgeable about theory, but somewhat inadequate in explaining the connection between theory and practice. Its focus on one researcher and one teacher makes it also very limited in scope and open to the charge of bias. Article 2 (Mathews and Dilworth) This article addresses three main questions relating to the way that preservice teachers view multicultural citizenship, namely 1) the type of citizen that preservice teachers aspire to promote in their future classrooms; 2) the way that preservice... This paper approves that the innovative approach used in the Cutri article on narrative as a method of teaching and learning multicultural citizenship is applicable is a good example of new thinking being applied to a familiar context. It stands out as a new technique among many old and tired approaches, and although it may not suit everyone, and might seem suspect for researchers who prepare quantitative approaches and more triangulation from different perspectives, it can safely be recommended as an exciting tool to help trainee teachers set out their own narrative starting points and begin to engage students with the personal and the emotional aspects of the subject. This essay comes to the conclusion that the close study of the three articles highlighted at the start of this paper has led to a greater appreciation of the difference between surface knowledge and deeply held beliefs. All three studies provide useful insights into the teaching of multicultural citizenship, and especially into the methods that should be used to train teachers of this discipline. The authors all stress the need for preservice teachers and teachers and also teacher educators to engage in a process of continuous reflection and application of theories to the teaching situation. It is clear that the majority of teaching and research in the field of multicultural civilization in the United States is still being conducted by white people and that engagement with some of the issues at a deep level is not taking place in many training programs. Greater familiarity with international scholarship, and a willingness to try new methods are two recommendations which would go a lo ng way to remedying the narrow focus of these American studies.

Aspects of mental health promotion (part 1 and 2) Literature review

Aspects of mental health promotion (part 1 and 2) - Literature review Example In general, health promotion is all about being able to positively enhance health and prevent illnesses through the use of health educational intervention which can help people prevent diseases. In line with this, mental health promotion is all about health promotion that is more directed on the mental aspect of a person. Often times, mental health promotion aims to further improve the mental well-being of people and carers. Started sometime in 1975, health promotion in UK was focused on preventing the spread of diseases caused by either behavioural, environmental, physical, or lifestyle factors (i.e. alcohol consumption during pregnancy, obesity prevention, health eating and smoking cessation, etc.) (Nick, 2009, p. 78). In 2008, the European Commission together with the World Health Organization acknowledged mental health illnesses as 5 out of 10 major causes of disability all over the world. To improve mental health strategies between 2013 to 2020, a new resolution known as the WHA65.4 was developed to create comprehensive strategies and policies based on the responses coming from social and health sectors (World Health Organization, 2013). Mental health promotion is all about creating public awareness in terms of preventing mental health problems. For this reason, mental health promotion is considered important topic in public health. In general, Alzheimer’s disease, schizophrenia, alcoholism and obsessive-compulsive disorder among others can increase the risks for untimely deaths caused by accidents on top of having higher risks for more physical illnesses (Nick, 2009, p. 80). For these reasons, mental health problems are considered as one of the most serious and most important topic in public health (Katz and Pandya, 2013, p. 363). In UK, the Mental Health Foundation (2014) reported that 1 in 4 people tend to experience mental health problem each year. Specifically the prevalence rate of depression in UK is 1 in 5 older people (Mental Health

Communication Theories Essay Example | Topics and Well Written Essays - 3500 words

Communication Theories - Essay Example In professional practice, communication is a sensitive tool that defines the relationship between employers, employees and the customers and the attitude that they have for one another. Consequently, the professional environment requires effective communication mechanisms to build a conducive social environment for every person and ensure an effective flow of information. The purpose of this paper is to analyse the extent to which communication theories illuminate areas of professional communication practice. Communication theories have attempted to provide an abstract explanation of the various elements that define an effective communication process as one way of modelling competence in communication. Whether an individual intends to relay information, persuade, trigger a response, or explain a phenomenon, the choice of the mechanisms of information flow and communication techniques will determine the success of the intended purpose of communication. Most scholars have arrived at a concession that the choice of word, media and the channel will be determined by the kind of communication, either social or official, and the audience that receive the information (Emory, 2006, p. 22). These dimensions of communication are all vital if an individual has to pass their information and be understood by their target audience, and this can only be measured by evaluating the response of the audience after the information has been propagated. One of the popular communication theories is the medium Theory of Communications that perceives the communication process as a message oriented process. As opposed to the information theory that perceives communication as a bidirectional linear process, the rhetorical theory provides an abstract of the communication process as a complete messaging loop. According to Sharma (2009, p. 11), the key element in any communication process is the message that is intended to be transmitted over to the audience and the feedback that the audienc e will provide. Message, may it be in speech or textual form, refers to the information that a professional intends to provide to relay to their audience. Competence in communication has been associated with the formulation of the message in such a manner that it is concrete, precise, clear, free of distortion and well-articulated. The design of a speech or a text message will depend on the choice of words, the intonation, non-verbal expressions and presentation techniques. Optimization of the properties that affect a message is vital as a failure of any of them will have a consequential impact on the entire communication process. For instance, even after the choice of the right words, the speaker may mess up the entire process by presenting in a low tone that the audience may not grasp the intended message. In a nutshell, the message is the central attention of any communication process and hence its organization and presentation is the core of effective communication. Another vita l element of the medium theory is the mechanisms of information transmission especially in the journalistic professional practice. A proponent of the medium theory, McLuhan predicted the evolution of the communication process with the proliferation of new technology where messages would need to be transmitted across the entire world. The medium refers to the channel of communication through which message is

1. Asian economic integration and production networks OR 2. Review the Essay

1. Asian economic integration and production networks OR 2. Review the following paper online - Essay Example is that back in the mind of millions or even billions of people who contribute the know-how, skills and labor towards the production of a single piece of pencil, most likely never have a pencil in mind as the final product of their contributions (Read, 2008). The only thing that binds all the numerous people together towards the production of a small piece of pencil, which they may never even use throughout their lifetime, is their personal needs. The people involved in cutting down the trees used to produce the wood pieces that are eventually turned into a pencil, do not even know what the tree will be used for, while the people who make the power saws and logging machines never take their time to think that the end product for their inventions is likely to be (Read, 2008). Similarly, the miners in the Mexico mines who produces graphite, the farmers in the Dutch East Indies who cultivates the rape-seed oil crops in their farms, the farmers who cultivate coffee in Brazil to be eventually brewed and served to the workers in the pencil manufacturing factory and offices, as well as the producers of pumice in Italy, do not know the end product of the labor. The fact of the matter is that all the small contributions that the billions of people make in their respective areas while in different countries, end-up as a piece of pencil in the shelves of book stores and shops. To this edge therefore, a single product that reaches the consumer is a factor of millions or billions of laborers, who do not actually know what they are contributing to, but only understands their desires and necessities (Read, 2008). Simply put therefore, the goods, services and innovations that have transformed the world are a product of people who neither know nor care about them. The desire to exchange the skills, know-hows and labor by different individuals for the goods and services they need is the ultimate source of a consumable product. The second main argument that has been advanced by

History Assignment Example | Topics and Well Written Essays - 250 words - 28

History - Assignment Example Counterculture refers to a group whose beliefs are different from those of the common majority (Misiroglu, Gina p 24). The Free Speech Movement at the University of California: A socially fortunate group of students started identifying themselves as having different interests with regard to the requirements of practices and interests of the university’s corporate sponsors. The Beatles: New cultural forms emerged to oppose the old cultures. The Beatles rock band is an example of such cultural forms that rapidly evolved to mold and reflect the youth’s cultures emphasis on experimentation and change. The hippies: the hippie counterculture’s primary tenet was that life was all about being happy, and not about what others thought they should be. They did not consider the consequences that their actions bore. They sought to replace the dominant mainstream with a Utopian society. Countercultural ideas were embraced differently by different groups. Student movements viewed these ideas as platforms for airing their concerns. They aimed for an overhaul of the current systems that ran schools. The black power appreciated the countercultural ideas. They felt that they had been oppressed for long and wished to mitigate racism. They sought for equal opportunities in the new systems. The new left (activists, educators, et al) utilized confrontational tactics to break the older ideologies. They were concerned with antiwar, feminist, and ecological issues. The anti-Vietnam war groups opposed the Vietnam War. They used countercultural ideas to expose a deep schism within the American

China and Japan's environment Essay Example | Topics and Well Written Essays - 500 words

China and Japan's environment - Essay Example In 2005, China was the top emitter of the greenhouse having a 16.4 percent emission rate while Japan had 3.1 percent emission rate (Jin, Dong & Chen, 2012). Historically, China and Japan has been involved in various policies in effort to reduce various forms of pollution including the Kyoto protocol that committed state parties to reducing emission of greenhouses gasses. Recently, China and Japan invested heavily in financial as well as policy resources in action to ensure that the reduction of greenhouse gas emission is achieved. The climatic change policies of both countries have been driven by domestic consideration including economic restructuring, energy demand as well as smog (Wiener, 2004). In efforts to reduce emission, both countries agreed to budget towards a low carbon society. In achieving this objective, both countries developed ample policy frameworks designed to control individual activity emissions, as well as corporate investment emissions. A low carbon society can also be developed by introducing a market-based reduction scheme such as cap and trade system, carbon taxes among others. Fundamentally, China and Japan’s environmental policies benefited public health. Various health issues are related to emission of greenhouse gas. Emission of greenhouse gas causes destruction to the Ozone layer. Destruction of the Ozone layer can cause various health issues including skin diseases, eye problems, and cancer among others. The Chinese and Japanese policy was also appealing to the general moral obligation regarding the emission of the greenhouse gas. Considering the potential differences between Japan and China in terms of their norms, there was need to join necessarily to ensure that the universe is safe from harmful gas (Wiener, 2004). One of the main challenges in addressing the problem of greenhouse gas emission is policy implementation follow up. Follow up is very

Food and beverage manager Essay Example for Free

Food and beverage manager Essay 1.1Describe with examples, some of the characteristics of food production and food beverage service systems that is in use within the hospitality industry. The centralised Production System is the modern methods used in bringing together production and beverage activities in the hotel industry. Food that is centrally produced is easier to distribute to the point of service than for it to be produced in batches or separately. Centralised production system may be transported in a ready to serve state made e. g. hot or cold if it needs some form of regenerator for chilled or frozen food. The advantages of centralised production include, lower food cost and supply cost are lower In centralised production methods you need to employ a few staffs in the kitchen. The kitchen can also be operated in a cheaper location. The disadvantage of the centralised production methods is if there is a case of food poison the effect will be more spread and can cost loss of business, these can affect the finances of the hotel. When food and beverage come in by centralised system, they were then distributed into different departments. Main Restaurant A coffee shop Chinese food shop Fine restaurant Is the Traditional Parties’ production system, this is a table service. Table service, where cook or chill are served Table service, for Tradition Parties production. Table service (British table service or French. Also Traditional Parties’ production. Bars: are for drinks only 1.2For the systems discussed in 1.1, discuss factors that can affect recipes and menus. These are factors affecting receipts and menus. Guest religion and health, has remained a very important issues, religion of the guest and health restrictions Some people have allergy to e.g. crabs meat, protein, and fibre/vegetable, these can affect receipts and menu in the hotel. Financial resources, restaurant and guests types cost: types of restaurant, Guest, spending power, age Group, labour cost. Chinese food is only prepared by Chinese people these can also affect the receipts and menu, Time factor, if the food is not serve at the right time the food may be too cold or if care is not taken the food may not be ready in time for serving. Pricing of food: because of the market is not stable for price; the pricing of the food may change, and can affect the receipt and the menu, by buying a alternative price or brand. 1.3For the systems discussed above, compare the cost and staffing implications. Outlet COST OF FOOD STAFF Main restaurant The cost is moderate and affordable Many staffs are required, can be service from office or home A coffee Shop The cost is affordable and low price Few staffs are needed a serve customer. Speciality restaurant serving Chinese food. The price is low and affordable by class. Few staff is needed, and can be operated by member of the family. Fine dining restaurant The price is high and can some be for special occasion e.g. anniversary, birthday, or business meetings. Few staff are required e.g. silver service, wine steward. Bar There are high class bars that are very expensive or common bar for everybody. Few staff are needed to operate. 1.4A justification with examples regarding the suitability of systems for different types of food and beverage outlets. For coffee shop is non-alcohol beverage services The fine dining restaurant sales food and beverage is based on good quality at the high prices In the bar selling different types of drinks or beverage Chinese serving food is about culture food, which is served by the Chinese 2.1Taking in to account, the various needs for financial statements, discuss the use of financial statements in food and beverage operations. Financial statement or financial operations; these outline the finance of the revenue and expenses over a period of time. Which gives the production budget, the units that have been produce to the sales of the company, the production budgets also estimates the cost involved in material and labour. Operating budget: these gives the estimate of the income expenses based on sales, manufacturing costs, labour etc. Cash flow Statements: Is receipt from the business these help the business, when income will be enough to cover expenses or when the organisation needs help. It helps in taking loans from the bank and repayment. Balance Sheet; is statement of the total assets of what the company own or owe. Income statement: A finance statement that shows earnings report, operating statement, profit and loss. 2.2 To demonstrate the use of cost and pricing processes. To be able to demonstrate the assess cost and pricing will need the following methods, the purchase price per item, we then divide the food into different packs, for example if chicken are brought for  £10 per pack and the meal are going for  £15 per plate as a meal. It may sense to add the extra with the meal e.g. the rice or chips. List of the purchasing methods: Central purchasing is used by chains organization. This enable the hotel to buy their food stock in one location, all the services need will be in on site and contain the buying power and be able to negotiate the price at reasonable cost. The disadvantage; are that the individual outlets can’t complain regarding the suppliers, if one is receiving better offer than the other, These may affect the quality of the food, if too far from the site. Total supply: This method is new, these allowed the hotel to buy from one supply, these cut the papers work, the administrative work and can be expensive. 2.3 Implement effective purchasing process of the five Star Hotel Food and beverage managers we can attend industrial events and trades show in order to get new innovation ideas and learn above new products. We can communicate with functional departments regarding pricing trends products variations and inventory when available. Food and beverage manager provide effective and strategic re port to corporate the hotel catering office supplies on inventory and costing performance and recommendations. We also go to menu and catering seminal to identify new inventory that are in demands, including schedules and procurement needs.

Ikea History and Swot Essay Example for Free

Ikea History and Swot Essay History Ingvar Kamprad, IKEA’s founder, has a very intriguing and impressive life story. Kamprad was a very intelligent young Swedish boy who quickly turned into the 5th wealthiest man in the world. His net worth is now $4.2 billion. At a very early age Kamprad started his selling knowledge. When he was just 5 years old he would buy matches in bulk at a cheap store in Stockholm and re-sell them around his neighborhood at low prices, but enough to make a hefty profit. Kamprad’s selling continued and expanded from flowers to greeting cards to pencils and pens throughout the 1920’s. As Kamprads business skills increased he began studying the retail prices of different items in Sweden. He recognized that furniture prices had increase by 41% in 1935 and realized how profitable this area of retailing could be. In 1943, at age 17 Kamprad received money from his father for his successful studies and used the money to create a business. IKEA was then formed, standing for Ingvar Kamprads initials (I.K.) and the first letter of the farm he lived on, Elmtaryd (E) and the first letter of the village he lived in, Agunnard (A.) Kamprad created his furniture line in 1948 aiming for furniture that would be affordably priced. He began only selling his furniture through magazine advertisements. In 1953 the first showroom opened in Almhult Sweden. This was the first time consumers could physically see and feel the IKEA furniture before ordering them. 3 years later the need for flat packs and self-assembly furniture gave rise; one of IKEA’s co-workers had to remove the legs of a table to fit into their car without damaging the surroundings. (â€Å"IKEA Official Page†) In 1958 the first IKEA store was opened in Almhult Sweden. It was the largest furniture store in Scandinavia at the time with 6,700 square meters. Two years after the opening the store Kamprad introduced the first IKEA restaurant which was located inside the furniture store building. Kamprad expanded his store outside of Sweden in 1963 by opening an IKEA store in Norway. Within ten years IKEA stores were being opened outside of Scandinavian countries and expanding into 3 more continents (â€Å"IKEA Official Webpage†.) One of the most recent expansions was into the Dominican Republic in 2010. IKEA is in the process of opening new stores and developing the most innovative furniture products of today. Store Locations After IKEA opened in Sweden in 1958, it quickly moved into other Scandinavian countries opening stores in Norway in 1963 and in Denmark in 1969. Throughout the 1970’s IKEA rapidly spread through Europe. The first store outside of Scandinavia opened in Switzerland and quickly after IKEA made its presence in Germany. In 1975 IKEA arrived in Australia and opened its first store in Sydney. Throughout the 1970’s IKEA also opened stores in Japan, Hong Kong, The Netherlands and Singapore. Germany has IKEA’s biggest market with 46 stores in the country. Following Germany is the United States with 38 stores across the country. As of right now, IKEA has not appeared in developing countries, but is still planning for more global expansion (Countries.) IKEA group has continued growing every year and is now a large retail experience with over 123,000 co-workers. IKEA’s employees help generate annual sales of more than 21.5 billion dollars. The stores locations are placed strategically. The location is near major roads, freeways and public transportation. Although the stores are not normally placed in densely populated areas, IKEA is still successful and reaps high traffic due to the Huff Gravity model. Since IKEA stores are so large and carry a wide range of products, people are willing to travel a further distance to their stores. The largest IKEA store is in Stockholm, Sweden with a size of 55,200 square meters and following behind it is the Shanghai, China store with a size of 49,400 square meters (â€Å"IKEA†) In 2011 IKEA announced a plan to build a wind farm in Sweden to help IKEA achieve its ecological goal of running on 100 percent renewable energy. The next year IKEA made another announcement about the company creating a chain of 100 economy hotels in Europe. However, these IKEA hotels will not follow the same IKEA brand name and will not be furnished with IKEA’s furniture. The list below contains the country and number of IKEA stores present in the country, ranked in order of their opening dates: Sweden (17), Norway (6), Denmark (5), Switzerland (7), Germany (46), Japan (5), Australia (7), Canada (12), Hong Kong (3), Austria (6), Singapore (2), The Netherlands (12), Spain (15), Iceland (1), France (28), Saudi Arabia (3), Belgium (6), Kuwait (1), United States (38), United Kingdom (18), Italy (20), Hungary (2), Poland (8), Czech Republic (5), United Arab Emirates (2), Slovakia (1), Taiwan (4), Finland (4), Malaysia (1), Russia (14), Israel (2), Greece (4), Portugal (3), Greece (5), Portugal (3), Brazil (3), Turkey (5), Romania (1), Cyprus (1), Ireland (1), Dominican Republic (1), Brazil (1), Bulgaria (1) and Thailand (1) . Target Market IKEA strives to have a wide target market, wanting people around the world of all different demographics and psychographics to purchase IKEA products. IKEA defines its global target market as â€Å"young people of all ages† including individuals, families, design exteriors, and hospitality businesses like hotels. IKEAs target audience includes but is not limited to age groups of 18 to 34 and 35 to 49 years old. IKEA focuses on college and post graduate aged individuals. IKEA’s target market contains both sexes. IKEA’s target market typically lives in urban college and metropolitan areas. The salaries of the target market can range from $15,000 to $50,000 and are usually spending their money on technology products (such as iPhones and iPads.). IKEAs target audience engages in a quick paced lifestyle that may include travelling and moving often, for example moving from apartment to apartment or to an upgraded home. Due to this â€Å"mover† lifestyle they are normally looking for a cheap, easy to build product that can be packed tightly. Because of their median income, the consumer is not very status conscientious and is not searching for expensive designer furniture. The shoppers’ personalities are relaxed and/or creative and artistic. They are considerably fashionable and search for trends, but love to get deals simultaneously. They want to do things themselves (which follows closely with IKEA’s do it yourself product attitude) and care about the environment (Rowe.) IKEA also focuses on budget conscious families. This target market is beginning to start a more domestic lifestyle. The families usually have young children. To satisfy this target market most IKEA stores include a daycare or child-watch section for the children inside the stores. Although this target audience is in a different stage in their life, they still hold similar habits and lifestyle as the previously described target audience (Rowe.) Product Assortment IKEA is a retailer of home furnishings. You can find anything you need for every room in your house at IKEA. From the IKEA official website, their departments include: Bathroom| Living room| Bedroom| Office furniture| Cooking| Outdoor| Decoration| Secondary storage| Dining| Small storage| Eating| Textiles rugs| Hallway| Youth room| Kitchen| Children’s IKEA| Laundry| IKEA FAMILY products| Lighting| | (â€Å"IKEA Official Webpage†) IKEA sells items ranging in these categories and they even provide customers with the service to help them create their own kitchen, closets and office with IKEA products. Their kitchen services include Total Project Management, Delivery, Installation and more. Their individual kitchen planning start at $199 and their measuring service start at $49. In IKEA retail locations, they also have IKEA Food. They have a restaurant where they sell their own assortment of Swedish food, located inside the IKEA retail store. Customers can sit down in a cafeteria style dining and enjoy IKEA’s famous Swedish meatballs and Lingonberry drink at amazingly low prices. In IKEA, there is also a Bistro/Exit Cafà © right at the checkout where they sell typical American food, ranging from 75 cents to $4, such as hot dogs, chips, soda, frozen yogurt and more. IKEA also has their own â€Å"grocery† section where they sell Swedish food. The IKEA official website states that the IKEA Swedish Food is â€Å"based on Swedish recipes and traditions, the wide choice of food and drink runs from frozen meatballs to sweets and coffee. You’ll save time and money whether you’re making a meal for your whole family or putting together the menu for a party† (IKEA). Their food categories include: Beverages, Easy to prepare, Meat, fish seafood, Pastries, desserts cookies, Sweets, chocolates snacks and Swedish celebrations. The last category has food items such as Swedish Christmas drink, cheese pie, Rhubarb crumble tart, and frozen Saffron rolls. SWOT Analysis Strengths * Low prices: IKEA has a strong concept based on offering a wide range of well, designed, functional products at low prices. They have created a design that is a balance between function, quality, design and price which appeals to customers in tough financial times. Their pricing strategy appeals to consumers both with limited financial resources and those with higher budgets searching for trendy, modern furniture. Due to Porter’s generic strategies, IKEA follows an integrated cost leadership and differentiation strategy. * Product’s ease of assembly: IKEA products come with clear instructions making it easy for anyone to assemble the product without the help of a professional. * Location and design of store (the IKEA store experience): IKEA locations are successful because of the Huff Gravity Model – due to the large size of IKEA, people are willing to go the distant locations where IKEAs are located. IKEA’s store design is very unique. The layout is designed in such a way that makes customers go through the entire store to get to their final purchase. A lot of customers go to IKEA for its unusual experience. * Global positioning: IKEA is available throughout the world and they cater their products to each country they go into. For example, they redesign the size of the beds for the different countries. American consumers need larger sized bedding differentiating from the European consumers who had smaller, longer beds. * Reputation for products and company: IKEA customers enjoy the modern look of IKEA products because the target market consists of creative individuals searching for trendy products. IKEA’s brand is ranked globally at number 28 and ranked number 1 for sustainable image by Ranking the Brands Overview (Brand Ranking.) * Large catalogue reach: IKEA’s yearly catalogue reaches several countries and easily advertises IKEA products to those customers. Their catalogue is distributed in 36 countries, in 27 languages and in 52 different versions. Weaknesses * Product quality: IKEA has been known for having poor quality products. But the need for low cost products means there has to be a compromise between quality and price. * Poor customer service: Because of IKEA’s do it yourself model and very straight forward instructions eliminates the need for a help desk and intensive customer service. Customer service is important to ensure complete shopping experience and ensure repeat business. * Massive store growth- IKEA is experiencing problems in a couple of their home markets. One example is the UK is expanding the number of IKEA store locations but the number of shoppers is not increasing. This means that there is a constant number of visitors divided by a larger number of retail outlets producing fewer shoppers per store. In the past consumers would travel large distances to visit stores and each store a had a large number of visitors, now the amount of consumers purchasing IKEA products has not increased in numbers but they are able to visit a more local store. These new store locations reduce the footfall per store and sales density (SWOT Analysis IKEA.) Opportunities * Financial condition: Because of the current financial condition, consumers are trading down from expensive stores to the low priced products offered at IKEA. * IKEA website: IKEA has an opportunity to grow through expanding their online shopping. IKEA website only has a few items you can purchase and IKEA will ship it to your house or you can pick it up at an IKEA location near you. IKEA could expand their online product offerings and services to increase product sales. * Smaller stores: IKEA store locations are distant and large and they can take advantage of opening smaller stores in more dense locations where people can buy small home products or buy their Swedish food. IKEA must only open these new store locations in places where the number of customers is increasing, to avoid a reduction in footfall per store like the UK market. * More stores in the U.S.: IKEA currently has only 38 stores across the country and they could possibly expand this market due to the high percentage of sales the United States gives IKEA. * Capitalize their Green efforts: IKEA can capitalize on their GREEN efforts. Customers’ desire to have less of an impact on the environment and due to the increased demand for cheaper and greener products, IKEA can take advantage of this and develop these products that the market wants. * Bonus/rewards services: IKEA can add bonus/rewards services to increase customer satisfaction as well as increase customer loyalty. Threats * Product quality: IKEA products are poorly made and people are willing to spend the extra buck to buy a product of better quality that will last for years. * Competitors: More competitors are entering the low price household and furnishing markets increasing the competition IKEA will have to face. * When the economy strengthens- The recession slows down consumer spending and disposable income reduces. However when the economy strengthens, consumers will be willing to purchase furniture products at a higher price in order to get better quality. IKEA needs to find a way to stay profitable when the economy takes this turn. Promotion Strategy IKEA promotes their retail through traditional advertising such as TV commercials, a yearly print catalogue as well as utilizing new ways of advertising such as social media and guerrilla marketing. In the past IKEA’s television commercials were characterized as funny and crazy often stating the slogan â€Å"they are crazy these Swedes†. This statement referred to the â€Å"crazy† low prices IKEA products were offered for. They would also often have a Swedish guy driving a yellow buggy loaded with IKEA boxes. Presently, IKEA commercials are more simple and modern. The new commercials focus on families in a household setting using IKEA products. These commercials continue with the humorous appeal, but only focus on a few IKEA items, to ensure the customers are more focused on the substance of the commercial. IKEA utilizes social media by holding contests on websites such as Facebook. When they were opening their new IKEA Malmo store in 2009, they created a Facebook campaign where a showroom picture was uploaded to their Facebook profile and the first people to tag an item won that item (How To? From IKEA). Through the speed of social media, IKEA was able to get their customers to personally promote IKEA. IKEA also has held several contests throughout the years. They have contests such as â€Å"What’s your story?†, â€Å"The Life Improvement Project†, â€Å"Dream Kitchen Giveaway† and several more. They really enjoy promoting their products by getting their customers involved. IKEA uses customer interaction in many of their promotion strategies. IKEA also has a yearly catalogue that can be sent to your homes or picked up at a local IKEA location. IKEA’s yearly catalogue takes up a large part of their marketing budget because the catalogue is used as a main channel for communication around the world. IKEA’s catalogue is distributed in 36 countries, in 27 languages and in 52 different versions. The catalogues distributed in different countries have the same Scandinavian names but differ in their product offerings which are highlighted on separate pages (Gustafson). IKEA caters to the different countries where they distribute their catalogues by trying to incorporate the different cultures into their catalogue. On top of sending paper catalogues around town, IKEA likes to go out of their way to show IKEA products in their normal settings but in extraordinary locations utilizing the concept of â€Å"guerrilla marketing†. This usually occurs when IKEA is opening new stores. Examples of IKEA’s guerilla marketing include redecorating bus stations with IKEA furniture, redoing a subway bus with IKEA furniture and mounting IKEA furniture off the side of buildings. They make it as extreme as possible because they want to draw in people’s attention and make them stop and have a look. To promote their store in Tampa, IKEA produced their take on a ‘message in a bottle’ by placing an IKEA playroom inside a giant plastic bottle. In Japan, IKEA transformed a gingko tree-lined boulevard in Tokyo’s shopping district of Aoyama into an open-air museum. They had fifteen box-like structures the size of typical Japanese rooms which were fitted out IKEA furnishings (Capell). IKEA alters their advertising to the match the different cultures and environment for each country, but continues to enforce their unusual extreme promotions to reach a large amount of people and hold their attention. . Works Cited Capell, Kerry. Ikeas New Plan for Japan. BusinessWeek. N.p., 25 Apr. 2006. Web. http://www.businessweek.com/stories/2006-04-25/ikeas-new-plan-for-japan. Facts Figures. IKEA. N.p.. Web. 21 Feb 2013. http://www.ikea.com/ms/en_US/about_ikea/facts_and_figures/facts_figures.html. Gustafson, Martin, and Eric Jonsson. Influence of Culture and National Image on Marketing: A Study of IKEA’s Promotion in Sweden and France. (2008): n. pag. Web. http://umu.diva-portal.org/smash/record.jsf?pid=diva2:158758. History . IKEA offical webpage. N.p.. Web. 21 Feb 2013. http://www.ikea.com/ms/en_US/about_ikea/the_ikea_way/history/index.html. How To? From IKEA. IGK Marketing RSS. N.p., n.d. Web. 25 Feb. 2013. http://igkmarketing.com/ikea/. IKEA. Advertisement. IKEA. N.p., n.d. Web. http://www.ikea.com/us/en/catalog/categories/departments/cooking/16260/. IKEA. Countries with IKEA Stores. N.p.. Web. 21 Feb 2013. http://en.wikipedia.org/wiki/List_of_countries_with_IKEA_stores. Marketing Teacher. SWOT Analysis IKEA . Marketing Teacher Ltd 2000. Web. 25 Feb 2013. http://www.marketingteacher.com/swot/ikea-swot.html. Rowe, C.. Scribd. IKEA Marketing Plan. N.p.. Web. 21 Feb 2013. http://www.scribd.com/doc/65014303/IKEAMarketingPlan. ADD BRAND RANKING WORKS CITED

Global Marketing Strategy Is A Part Of Company Management Essay

Global Marketing Strategy Is A Part Of Company Management Essay Global marketing strategy is a part of companys whole corporate strategy and includes such issues as product positioning, branding policies, selection of target markets and modes for entering to, which media to use for promotional campaigns, and so on. A global marketing plan is a way for guiding the overall route of global campaigns. It requires to include choices regarding media combinations, whether to use a marketing agency and, if so, for which purposes and to what degree, and whether to challenge or sidestep from competitors when operating in overseas markets. Corporate and global marketing strategies are closely intertwined (Bennett Blythe 2002, p.15). Wal-Mart Stores, Inc. is an American  international  retail company that has number of department stores and warehouse stores in USA and worldwide. It is the worlds largest retailor and third largest multination company. It has more than 8,500 stores in 15 different of the world. It works in different countries with different names.   LuLu Hypermarkets, is Gulf based retail stores and considers as a trend setter of the retail industry in  GCC including Qatar. Nowadays, LuLu represents excellence retailing with number stores and has been an immediate success with the perceptive shoppers across the country. Multinational corporations including Wal-Mart want to quickly access the international market and exploit the opportunities in the rapidly growing economies such as Qatar (Cullen Parboteeah 1999, pp.133-135). Takeover the Lulu will give the quick and complete access to the Qatars growing economy. By acquisition of Lulu, Wal-Mart can expend its international operations. Wal-Mart Stores, Inc. Wal-Mart Stores, Inc. (Wal-Mart), started on October 31, 1969, is an American multinational company, runs retail stores in various layouts around the world. Companys pricing philosophy is to provide products to customer at lowest possible price. The Companys works in three corporate divisions: the Wal-Mart U.S. segment, the Wal-Mart International segment, and the Sams Club segment. In fiscal year 2012, Wal-Mart U.S. segment generated approximately 60% of its net sales from number of its stores in all 50 states in USA and Puerto Rico, as well as Wal-Marts online selling activities. Wal-Mart International division involves in retail activities in 26 different countries. During fiscal 2012, this overseas division produced about 28% of its net sales. The Wal-Mart Worldwide segment comprises a variety of layouts of retail stores, restaurants and online selling, which function outside the USA (Wal-Mart  n.d. online) The Corporation is involved in the retail activities located all over the United States; its entirely retained firms in Argentina, Brazil, Canada, China, Japan and the United Kingdom; its majority retained holdings in Chile, Mexico, 12 countries in Africa, and five countries in Central America. The retail giant has joint ventures in India and the China and some fully owned subsidiaries. The Wal-Mart U.S. division contains the Firms mass mercantile idea under the Wal-Mart or Wal-Mart brand. The Wal-Mart Global segment involves of the Businesss operations outside of the USA. The primarily listed on the NYSE, but it is also traded on 13 other exchanges in 6 different countries. From many years Wal-Mart Stores Inc. revenue is growing. Last year it grew at 4.97% from 446.95bn to 469.16bn while net income improved 8.28% from 15.70bn to 17.00bn. LuLu Hypermarket LuLu Hypermarket, the retail division of the multidimensional EMKE Group has always been recognised as a trend setter of the retail industry in Arab region. LuLu shopping centres are modern and adding all possible requirements of the customers under one roof. LuLu Hypermarkets have widely arranged out counters, extensive parking spaces, play zones for kids, food places, money conversation and bank counters as well a display of global and local products appropriately justifying details. It is the most preferable shopping place in Qatar. SWOT Analysis: An overview: SWOT analysis is a scan of internal and external environment of an organization and a vital part of the strategic planning process and decision making. Environmental factors internally touches to the firm usually classified as strengths (S) or weaknesses (W) whereas those externally affects to the firm can be said as opportunities (O) or threats (T) . An organizations strengths are its means and competences that can be used to develop a competitive benefit whereas lack of these capabilities may be looked as weaknesses. The external environmental analysis tells us about the availability of new opportunities for income and progression in to new and existing market. All the external factors which can affect organisation performance are regarded as threats (Johnson et al. 2011, p74). SWOT Analysis of Wal-Mart: Strength Wal-Mart Stores, Inc is the world largest    global retail corporation. It runs hundreds of discount department stores, hypermarkets, supermarket, grocery stores and warehouse in different region of the world. According to the  Fortune Global 500  list in 2012 this multinational giant was ranked as third largest corporation in the world. The company is also leading private employer  in the international market having more than two million employees. The operations of the corporation are wide spread and there is no international competitor of this size (Wal-Mart Stores, online) One of the core competences of the Wal-Mart is to use the information technology and software to maintain its international logistics system. For instance, it can be seen how distinct goods execute in different countries, within one country and store-by-store at one look. In addition to the retail market controller, it has the ability of repeating its greatest activities frequently around the  globe. Wal-Mart has a very good standing for worth for money, accessibility and a wide-ranging range product portfolio all in at one place. This competitive advantage has created its constructive financial success and market share globally. Moreover, its leading position and the diversity of products permits it to rapidly differentiate the products, which allows it to encounter the demand and give benefits from increased trades. This kind of elasticity and impact enables it to uphold its dominant market position (Farhoomand Wang, 2006). Weaknesses Wal-Mart is a huge  vendor and runs hypermarkets which need large space for existing and every new stock. This restricts its growth in inner-city areas where limited space is available. It has been seen its sales in USA have reduced for eight constant quarters because of availability of less space. Therefore, it has become more essential for Wal-Mart to originate new set up which helps to increase its revenue and which is more appropriate to the city areas. Its competitors such as Tesco are planning to come up with such new strategy of market place to cater more and more segments of customer. If they accomplish to be successful in the market then Wal-Mart will likely to have a competitive disadvantage. Wal-Mart sells many low price products but customers often concerned about the quality of products. Many times it involved in non-compliance to environmental dispute which cost the company huge sums of money (Mujtaba Maxwell, 2011) Opportunities Wal-Mart has been growing its presence in emerging economies such as India, china and Brazil. It is estimated that due to rapid economic growth, consumers in these countries developing would have double by 2015. Therefore, this will create a great opportunity for  Wal-Mart for its international growing trend. Growth of ecommerce and buying through the internet is a big opportunity in future because this way of shopping will increase in future. Bad economic period is not over in many countries and people are still looking for cheap products (Kumar, 2008). Threats: The cost of making many consumer goods has fallen due to lower manufacturing costs. Production cost has dropped due to contracting out these products to low-cost regions of the World. This has led to price war, resulting in decreasing the price to very low level. Strong price competition in the global market a great threat to companys profitability. Local vendors do not welcome the arrival of Wal-Mart and it can face strong opposition. Rivalry from local stores is likely to increase as travel costs to Wal-Mart stores have been increased due to increase in fuel prices (Mujtaba Maxwell, 2011). Concept of Internationalisation: Internationalisation can be well-defined as the process and resources that businesses take part themselves into the foreign environments particularly overseas countries, cultures, beliefs or international structure of manufacture and marketing. According to Welch Luostarinen (1988) internationalisation is the procedure of external incremental drive in global operations. They propose seven extents for determining firms internationalisation: foreign operation methods, organizational structure, personnel, sales objectives, target markets, organizational capacity and finance. In the opinion of Penrose (1995), internationalisation is the direction of international business communication to encourage customers and clients to have chance and multiple choices of products that fulfil their requirements all around the globe. Through the business contact of these products or intangible services, firms sell goods all around the world. Those business actions that include more than two nations or stride more than two state boundaries can be called internationalised business no matter they are worked by the private company or the governmental firm. Internationalisation or globalization is the progression that organisations change business into international dimensions because of the global rivalry, the market growth and multination operation (Chetty Campbell 2004) Internationalisation Drivers: Generally globalization, technology advances and increased competition are the factors motivating firms to go into foreign markets. Thus, many multinational companies are motivated to operate worldwide and overlooking the national boundaries. It is acceptable to argue that drives to in to foreign markets differ from business to business. They may also depend on organisations functioning in diverse industries, from different national background and under dissimilar trade and industry systems. In addition to this, inspiration to go for internationalisation may also varies for firms because of their size, time period and strategy (Morrison,2006. P136). According to Slater Narver (1994) motivations of nay firm can be examined by considering the three key elements: internal and external environment, product and market situation. Luo (2000) argue that Capability possession is essentially important to gain competitive benefits and define firm-level approaches to exploit these advantages. He further says that to get the competitive rewards in the host country which cannot be attained at home is the major inspiration for the organisation to go overseas. International is essential to exploit the opportunities in emerging markets. Capability advancement is vital to the evolutionary growth of viable advantages and generating different packs of resources. Competent advantage is a needed for continued success in todays world economy categorised by growing technological advancement and business globalization. C:UsersDELLDocumentsInternational BusinessISMMy Assignment1-s2.0-S1090951600000432-gr1.jpg Figure 1.  Dynamic Capabilities in International Expansion: An Integrated Model. Source: Luo, Yadong (2000) Internationalisation is an attempt by an organization to make variations in its product and market approach. An internationalised company gather experience and knowledge through the globalised process. Many corporations prefer to go in other countries when there is an economic crisis in at home, whereas overseas market is emerging fast. When local clienteles are rushing overseas, firms follow to join in the global struggle in order that they do not lose these customers. Some companies also react to the penetration of external firms into the home market. Many firms take experimental decision towards the intercontinental market (Evers Menkhoff 2004). Firms may go into other countries to seek opportunities in foreign market. For instance, the globalisation of many Japanese companies was driven by the growth of domestic market. Many western and USA businesses are inspired by Chinas potentially vast market, less labour expenses and advancement of technology (Buckley et al., 2002). Why Invest in Qatar: Qatar is flourished from many years with constant high real GDP growth rate. It has worlds highest per-capital income in the world with the lowest unemployment rate. The country economy relies on its massive Oil and gas reserves. Now Qatar is taking advantage of its revenues from oil and gas in other economic sectors in order to expand its economic base and develop a strong private sector. Qatar is an active member of the World Trade organisation, Qatar has opened other segments of the economy to overseas investors and has flexible  investing policy.  Qatars successful 2022 world cup bid will also speed up the economic growth in the country (Qatar, 2013, online). For international companies, Qatar has much attraction such as: Modern network of roads and ports, as well as a state of the art airport Developed telecommunication network Peace and security with very low rate of crimes Political stable environment No discrimination for foreign investor and legal protection Land can be leased on nominal price Qatar exchange provides liquidity and numerous investment instruments through implementing world best practices Other incentives for international companies include sponsored or minimal rates for gas and electricity, no import duty on equipment, machine and spare parts for manufacturing schemes, tax exemptions on business and no export duty among others. Other benefits for employees include tax free wages, brilliant medical and educational facilities and highly advance telecommunication facilities (Qatars Investment Environment, n.d. online). Mode of Entry: Decisions regarding the means of an organizations entry to specific foreign markets are amongst the utmost important that its management will ever have to take. When an entrance mode in to host market has been selected, its execution has important inferences for a wide range of global marketing concerns. Certainly, a companys whole international marketing package might be significantly determined by how it selects to enter into foreign states. Thus, time and effort necessarily be dedicated to the decision-taking procedure, and widespread market investigation may be involve. In most of the circumstances the choice to enter a new market is a long-standing strategic choice. Thus it is a very vital and key step for corporations. The success of a companys global tasks depends greatly on the choice of entrance mode into a new market (Doole, 2008, p231) The OLI or eclectic approach to the study of foreign direct investment (FDI) developed by John Dunning is a particularly useful way of thinking about multinational enterprises (MNEs) and has motivated a great deal of useful work in economics and international business. According to this model a corporation must own three benefits while taking into account entry in a foreign market. These include ownership, location and internalization (Dunning, 1988). These benefits are the key source of inspiration and define the FDI firms entry strategy into new market. OLI stands for Ownership, Location, and Internalization, three potential sources of benefit that may motivate a firms choice to enter into international market. Ownership advantages discuss of why some companies but not others go overseas and propose that a successful international organisation has some firm-specific benefits which allow it to overcome the operational costs in a foreign country. Location advantages stress on the examination of where a firm chooses to locate. Finally, Internalisation states to the best interest of the businesses having ownership benefits to transfer them across national boundaries inside the company, rather than selling them or the right to use them to foreign firms (Buckley, 2011). Internet: The Internet is a new and innovative way to access the markets all around the globe for many organisations. There are many companies that have emerged as the Internet has advanced, as well as many old companies have adopted this new approach. For some corporations the Internet is an additional channel that improves or replaces their old-style networks. In any case internet has provided many new ways of business in the whole world (Palmer, 2012). Exporting: There are  two ways of exporting: direct  and  indirect. Direct exporting is straightforward. The firm creates an obligation to market in host country on its own behalf. I this way company can have better grip over its product and tasks in the foreign market. Other way of exporting is to employ agency at home which will handle all the exporting activities on the behalf of manufacture to get its product into and this way of exporting is called indirect export (Zahra et al 2000) Franchising: A overseas company take on the parents companys whole business setup in the local market and its name, logos, business approaches, premises, etc The franchisor also offers in return for a royalty and fee, a range of additional management facilities including training, practical advice and even financial assistance (Bennet 1999, p.312). Licensing In licensing, businesses signs an agreements with external businesses, which is also called license that permit the overseas firms to officially produce and sell the  companys goods and services. The foreign corporations will either buy the license and pay regular licensing fee or pay a part of their income over which is also called royalty. A lot manufacturing firms use this way to enter into foreign markets. It provides quick and inexpensive way of market entry, but provides them less control in market (Bennett Blythe 2002, p203) Joint Venture Joint Venture has become most popular mode of entry in past couple of decades. In this mode of entry two  businesses combine resources to sell products or services. Though joint ventures provide foreign companies with a partner knowledgeable in the foreign market, these partnerships can be problematic to manage and need a distribution of incomes (Cateora et al, 1999, ) Overseas Manufacturing or Foreign Direct Investment (FDI) A company may choose that none of the other choices are as feasible as completely possessing a  foreign business. The firm can invests directly into the overseas market. This is also identified as Foreign Direct Investment (FDI). The companies establish new business or might buy a current business that is suitable for his mission and strategic objective in the overseas market. The key advantage of this approach is that company becomes local and company can meet the demand and choice of the customer by gaining local market knowledge. The major drawback of this mode of entry is that it requires huge investment and investment risk involved in it (Shankar Luo 2007, p.297). Assessment of Modes of Entry in Qatar: Wal-Mart Stores, Inc. is an American  multinational  retail corporation that has number of department stores and warehouse stores. The company is worlds largest retailor and third largest multination organisation. It has more than 8,500 stores in 15 different of the world. It works in different countries with different names.   It runs in Mexico as  Walmex, in the UK as  Asda, in Japan as  Seiyu. It has recently started his business in India as Best Price. It has entirely owned subsidiaries in Argentina, Brazil, and Canada. LuLu Hypermarkets, is Gulf based retail stores and consider as a trend setter of the retail industry in  GCC including Qatar. Nowadays, LuLu represents excellence retailing with number stores and has been an immediate success with the perceptive shoppers across the country. In case of franchising a companys name, logos, business approaches and premises is compulsory to produce and market products or services. Where as in licensing, businesses sign contracts with external firm that permit the foreign firms to officially produce and sell the  companys goods and services. But these modes of entry are not feasible for Wal-Mart and LuLu. One corporation is global giant where as other has excellent position in the local market and they does not need to share the resources of each other. The purpose of the Wal-Mart is international expansion and gets the strategic advantage by getting into of worlds fastest growing economy. Product quality levels and lower revenues are major problems of licensing and franchising (Bennet 1999, pp.311-312).In Joint ventures organisation cannot take any particular choice independently. However, fast decisions are needed in ever changing international market. Conflicts are quite common in joint ventures and this monde of entry w ould also be not acceptable by Wal-Mart to enter into Qatar. Wal-Mart Strategic Takeover of Lulu Hypermarket (Assumption): Assumption: Wal-Mart will completely take over the lulu-Hypermarket after buying its 100% stake. Wal-Mart management will take over the full control and make independent decision. The Lulu-Hypermarket will work under the same name in the market only adding a part of Wal-Mart family. Now it will work under the management of worlds largest retailer with plenty of experience and skills in retailing. http://www.jeddahpoint.com/wp-content/uploads/2012/11/lulu_hypermarket_jeddah.jpg A Part of Wal-Mart Family As a worlds leading retailer and having plenty of resources, Wal-Mart has the ability to buy the 100% stake of Lulu hypermarket and can make it its wholly owned subsidiary as it did about 13 years ago to enter into UK market by acquiring the ASDA. The Wal-Mart can enter into Qatar by using the same approach. This mode of entry is considered to be best when demand for the product seems to be certain. This market entry mode shows that the company has long term strategic plan. By owning LULU hypermarket, Wal-Mart can have following advantages (Bennett Blythe, 2002, p212): lower cost of production Local technical expertise and market knowledge Grants from Government Trained Staff Competitive Advantage Retailing have long-standing market potential in a comparatively politically stable state such as Qatar then having full possession will offer the level of control which is necessary to fully meet the companys strategic marketing intentions. This strategy is a tool to build a build an influential and strong presence in the global markets over a long period of time. In future the Wal-Mart can have huge market share and large profits in Qatari market, but this will not realised overnight. The Wal-Mart has to wait to become the market leader in the country. Sometimes it takes many years gaining an understanding of the local markets, customers and competition before making a major success in the market (Hitt et al 1995). Many multinational companies like Wal-Mart considering for speedy access to market and generate short term by exploiting the opportunity in the growing economy (Cullen Parboteeah 1999, pp.133-135). Takeover to Lulu Hypermarket will give the quick and complete access to the Qatars growing economy. Acquisition of Lulu will provide instant access to a skilled work force, existing customer and established supplier links, recognised brands to the customer, an established distribution network and a direct source of revenue. International Marketing: According to Griffith Hoppner (2013) marketing managers from all over the world are be aware of the growing requirement for their companies to improve the expertise, abilities and familiarity to enter effectively in global markets. The rise of a more open global market, the globalisation of buyer choices and the rapid growth of Internet, all has increased the interdependency and interconnections of countrys economies around the world. The Chartered Institute of Marketing defines marketing as the Management process responsible for identifying, anticipating and satisfying customer requirements profitably (Dann, 2010). Thus, marketing includes (Doole Lowe 2008, p.5): concentrating on the customer demands recognising the best way of customer satisfaction companys motivation to the process of providing that satisfaction Meeting organisational goals In international marketing the strategic components of this structure still apply and the conceptual structure is not going to alter to any noticeable degree when a firm moves into a foreign market. However, there are two key differences. First, there are different planes through which global marketing can be approached and, second, the uncontrollable circumstances of the international marketing environment. Therefore, international marketing is more complex, multidimensional and challenging (Doole Lowe 2008, pp.5-7). The Marketing Environment in Qatar: There are many environmental analysis models available to analysis the marketing environment of specific country. SLEPT approach is one of these and commonly used international marketing environment analysis through the social/cultural, legal, economic, political and technological dimension. http://cdn.grin.com/images/preview-object/document.114088/cadd82efe20d90c01ea65576b8a5c001_LARGE.png (Doole Lowe 2008, p.7) Social/cultural environment The social and cultural impacts on global marketing are vast. Changes in social circumstances, religion and way of living all have emotional impact on customers observations and purchases behaviour. These differences tell us that consumers across the globe either similar or different and defines the possible universal branding and standardisation. Cultural variances and particularly language changes and religious differences have a major effect on the way a product may be used in a market, such as product name and the advertising campaign (De Mooij, 2010,pp.31-37).  Wal-Mart is going to enter into a country where native language is Arabic. It would have to make sure that all the information about products also be given in Arabic. So that customer can have full facts about product. Another important aspect is that all the products must be halal and fulfil the requirement of Islamic law. These products particularly include meat and dairy or those in which these are used as ingredients. When any company transfers into another nation, it deals with people from different social environments and background. Social values that are important to one community may mean little to another. Existence of all these substantial differences must be kept in mind while making marketing strategy in new country. As the economy of Qatar is growing rapidly people love to go outside for shopping. For Wal-Mart, this social trend of shopping would definitely be helpful to get competitive advantage in the economy. People in Doha are always looking for those places where they can find everything at same place. Legal Environment: The host Countrys legal environment affects the international marketing operations of firms in many ways. A good manager will analyse the legal environment of the country in which the firm is going to operate (Jain, 1989). Good news for Wal-Mart is that is that Qatar has NO taxes. The country is tax free and very attractive place to invest. It can sell thousands of products on very cheap prices. Government of Qatar has made very flexible rule to invest in the country for international companies. Political Environment: Multinational companies such as Wal-Mart usually prefer to invest in a country with a stable and friendly government (Williams, 2006). But such ideal business environment is not easy to find particular in Arab region. But in Qatar the situation is entirely different. Qatari Government is stable and very strong. There is no political dispute or protest reported in recent years as it is happened in other countries of the same region. Economic Environment: The macro as well as micro components of economy has a significant impact on international marketing strategy. Qatar is growing from several years with continuous high real GDP growth rate which has made it a country with highest per capital income. Qatars economy depends on its enormous resources of oil and gas. Peoples living standard and purchasing power are very high. In such economic circumstances Wal-Mart has plenty of business opportunities in Qatar. Basically, the microeconomic environment concerns more with competition in the open market of a country (Jain, 1996, p.189-195). After taking over LULU-Hypermarket, Wal-Mart would not have any significant competitor in the market. Its purpose is international expansion in this way it can quickly expand its business in the region. Technological Environment: The influence of technological developments can be seen in all areas marketing. The capability to collect information on marketplaces, organisation control abilities and the feasibilities of carrying out the business globally have been modernised in recent years with the advances IT and telecommunication (Wilson Gilligan, 2012, pp.145-147). Qatar is a significant joining link in the world telecommunications system. In recent years, it has made outstanding development in the fields of communications, broadcasting, delivery services, roads airports and sea ports which make Qatar an excellent place to invest. Marketing mix: Wal-Mart pricing Strategy: Pricing is a most critical and composite variable in foreign marketing plans. Pricing strategy finally decides a companys capability to remain in an overseas market. The uncertainties in market or economy which are very difficult to predict such as production costs, demand, competition and many other factors fluctuate international price (Ferrell Hartline, 2010, pp.230). International pricing has several processes and complications. In case of Wal-Mart, its corporate headquarter in USA will make all the pricing decisions. Different price-setting tactics are open to them. But before making any decision they would need complete market research and a number of factors effect pricing policies including competitor approach in the market, dumping, and leasing. Marketing managers would work with their abilities through all these composite variables (Jain, 1996, pp.482) Why should people Buy in Qatar from Wal-Mart: A proposed Model Different Low Cost Focus on Niche Market Source: Made by student himself The international objective of Wal-Mart is to have retail prices at lowest possible cost and the corporation has been very successful to get this goal in the international market. A person can at least 15 present by shopping in Wal-Mart. Its excellent corporate culture and availability of advance technical expertise coupled with professionalism make it possible to achieve its ultimate goal of providing the lowest prices possible in the international market. Wal-Mart should ente

Colgate-Palmolive Essay -- Business, Oral Hygiene

Companies use promotional strategies to gain customers and sales. Colgate-Palmolive use different strategies to help increase their sales. While many companies have decreased advertising spending Colgate-Palmolive is one company that has increased advertising spending (Neff & York, 2008). This paper will discuss the current promotional strategies of Colgate-Palmolive. This paper will also discuss the integrated marketing communications (IMC) and make recommendations for the strategies used. Current Promotional Strategies According to Kotler and Keller (2009) â€Å"sales promotion is a key ingredient in marketing campaigns, consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade.† Colgate-Palmolive offers several promotions to increase sales. Consumers can find coupons and special offers on the company’s website. Consumers can also find sweepstakes and special promotions on the company website (Colgate, 2011). The company uses point of purchase displays to gain those impulse buyers. The company also provides free samples to dentists and other institutions. IMC There are several forms of communication that companies use to sell and brand their product. The company has relied heavily on broadcast advertisements. Commercials have been their main source of advertisement and where most of the advertising budget is used. The company also uses print advertisements in magazines and newspapers. In store displays and point of purchase displays are an advertising tool that the company has used too. The company found that point of purchase displays produced a higher percentage of sales (Quelch & Laidler, 201... ... consumers are not aware of what organizations the company is involved with and the many ways the company gives back to the community. More and more consumers want to purchase items from a company that is a friend to the environment and gives back to the community. Conclusion The company does not only focus on innovative products, but also look for innovative ways to advertise. The company has used traditional methods of advertising such as television commercials and magazine advertisements. The company also uses coupons to give customers incentives to buy their product. The company’s advertising has been very successful, but could use a little improvement. Not many consumers are aware of all that the company does and offers in the community. By spreading the word on the different charities and organizations the company could gain more recognition.

Whats At Stake In The 2000 Presidential Election :: essays research papers

This is perhaps the most important election of our time. Looking at it pragmatically, we only have two viable choices: Bush or Gore. As someone who is apparently concerned about environmental issues, abortion issues, and economic issues the choice between the two should be obvious -al gore In addition a simple fact is Nader will not be elected president in November gore in effect a vote for Nader is a vote for Bush. Gore may offer him a cabinet position to drop out of the race. As for the U.S. Supreme Court, consider this: The U.S. Senate confirms Supreme Court nominees. The Republican Party will control the U.S. Senate. The DNC and the RNC alike have stated they are sure on the control of the Senate [AP 04/02]. George W. Bush is on record as stating that his two FAVORITE U.S. Supreme Court justices are Antonin Scalia and Clarence Thomas, the most ultra- conservative justices on the bench. During there terms some very important cases will be up for review such as Roe vs. Wade [Vote 5-4] and the Miranda rights case. Gov Bush will appoint conservative justices (he says he will not conduct a litmus test to determine if they are pro life, he does not need to conduct a limits test to determine their pro life! He knows what a complete conservative believes in; he is just saying this so afterward he can just claim ignorance and say I didn't know) for those of you who don't believe Bush would do this Bush has signed at-least 18 anti-choice provisions into law since he has been Governor of Texas. In an interview in August 1999, Bush agreed with the claim that he was the most anti-abortion governor in the United States. "I rest their case. I’m pro-life," Bush said. Bush’s record was enough to earn the endorsement of National Right to Life. [National Abortion and Reproductive Rights Action League, "NARAL Fact Sheet," 7/22/99; CNN, Evans, Novak, Hunt & Shields, 8/14/99; Boston Globe, 2/9/00] A woman's right to choose will not be the only issue at stake into he supreme court. I believe that a court controlled by the right wing will also have a good chance of ruling that some of our environmental protection laws are unconstitutional. Do you think that Bush will feel compelled to pick moderate judges as his U.S. Supreme Court nominees with a friendly, Republican-controlled Senate waiting to do his bidding?

educating the global citizen :: essays research papers

Educating the Global Citizen Quote: â€Å"Washing one’s hands in conflict between the powerful and the powerless means to side with the powerful, not to be neutral.† Paulo Friere who was a Brazilian educator and a human right activist wrote this quote. He was born in 1922 and died in 1997. The quote means that that if you don’t to anything to change the issue of the powerless then the powerful people are the ones that succeed. All the powerful need is for no one to stand in the way. If you grant them this then you truly helping them. If you side with the powerless then you are trying to help them and you are not being neutral which means doing nothing at all.   Ã‚  Ã‚  Ã‚  Ã‚  An example is when the Europeans used African Americans as there slaves. The Europeans were the powerful and the African Americans were the powerless. Before the Underground Railroad people were being neutral about the situation. When they started this network of freeing slaves, the sided with the powerless, so that they could be free in Canada.   Ã‚  Ã‚  Ã‚  Ã‚  This quote is trying to make us make a difference in the world, instead of doing nothing at all. By helping someone in need you are making a big difference in our global village. To make a difference it not only takes the government but also us citizens. People all around the world are connected in someway or another. One issue can affect the whole world.   Ã‚  Ã‚  Ã‚  Ã‚  One way that we can apply this quote to the present is how the world has allowed Iraq and Afghanistan to be attacked. Many innocent people, including children have been harmed because no one protested. The world helped the powerful and defeated the powerless. An issue that we are helping is the tsunami that happened in parts of Indonesia, Thailand and India.

Ama, Learning Essay

In this essay, the learning cure theory will be discussed, and also applying to L+H fashion limited (L+H) which will benefit by using the learning curve. In the last section, the limitation of learning curve will also be discussed. Part A (i) Introduction for learning curve theory Learning curve is a concept that measuring the experience of a skill gained by an organization, and how fast it can be master. As the experience gained, the workers performance will be improve, time taken will be decrease, and therefore the productivity will grow up. Also, according to Steven (2010), learning curve is a significant technique for management to predict the time needed for the future task (p. 1). It can also be useful for the several areas, for instance, making a pricing or budgeting decision, estimate the wages cost and planning schedule of work. In addition, learning curve is based on the task doing by human and must be in repetition. And Steven (2010) point out that the learning curve doesn’t help to reduce cost, it only occurs when the management take action. Introduction for the organization. In the following section, the learning curve theory will be apply to L+H Fashion Limited (L+H), they are manufacturing of knitwear which is 100% hand made and also made in Hong Kong, from design, product development, knitting, linking, stitching, labeling to packaging. (ii) Introduction First of all, the learning curve can be applied in L+H since there are many procedures is doing by human and those procedures will unchanged because of L+H is only produce the knitwear, also those procedure are in repetition. Such as stitching, the workers have to stitch up those parts of the knitwear by hand. In this situation, the learning curve can be apply, because if the worker stitching the first knitwear, it will spend more time to find out the way. Move to the second one, the worker will more confidence and faster to stitch it, in repetition the task, the worker can be more efficiency. Furthermore, since they would like to be a high fashion brand in Hong Kong, and providing high quality knitwear to the other high fashion brand, so they are now considering should they accept the new contract, build up their own brand or both. The learning curve can be use to helping them to consider the budgeting, pricing, detecting the design bugs, future operation decisions and determine the human resourse. Budgeting In this case, if the learning affects taken into L+H, it is easily for them to evaluate the rate of learning and the time reduction. It can provide a reliable standard to measuring the actual performance of the product line. Therefore, the management can obtain the most near information, giving them a forecast of revenues and expenditures. Thus, they can evaluate their performance, and control the waste from error, setting the budgeted goal. Beside the goals set by the learning effect is more motivation for the workers. Such as production budgeting, they can estimate the production unit to meet the budgeted goal. Since they would like to provide the knitwear to the new contract, they can forecast the cost, human resources and material need for the new contract. They should use learning curve, because the simple analysis will ignored the learning effect, so that the performance may underestimate. It can also help to set a standard for guiding the workers, use to  make sure the quality of knitwear, control the cost and to establish the bonus plan. So that the management can confirm the knitwear having a high quality to fulfill their goal that being a high fashion brand. They can also estimate the product cost, since the cost is foremost element for pricing decision To conclude, it can help L + H for budgeting, since it can give them a accuracy forecasting, to let them set up a budgeted goal to motivate the workers, to measure their performance more exact, and the management can use to set out a guide to standard the task. Pricing It can help in pricing strategic. Since the learning curve can be determine the cost, manpower for the task and predict time of the whole project. For instance, the procedures of knitwear are made by the workers, so that the labor costs become significant factor. They can foresee how much for the labor cost before they accept the contract. Also the material cost. In addition, when the production increase and the cost will be drop down, they can sell the knitwear at a lower price, and attracting the new customers choosing L+H and to gain the market share at the high fashion cycle. So that they can produce more knitwear and the cost will be further decrease. To summaries of the pricing, it is helpful for them to making price decision, use to having a lower price which is attracting the new customers. Decision making – future operational Thirdly, it can help management to making decision for future operation by using the data provide by learning effect. L+H can consider should they provide the knitwear to the other brand or build up their own brand. Because the resources are limited, they can find out the most profitable future operation decision. In additional, they can also consider should they provide training course to the worker, to make the procedure become more efficient. Furthermore, they can plan to make advertising or giving discount to the customer, because they become more efficient and the cost will be deduced, so that they can have more budgets. And this action can make them become more famous and attract the new customers. In concluding of this part, it is useful for them to find out the business orientation which is most benefit for them, and the future action should be making. Detected the designed bugs  Moreover, they can find out the designed bugs and correct it immediate. Since the L + H will do the task repetition, so that there are more product produce with the same equipment. The designer can seek out the insufficient of the design of knitwear. It is help to devolve their product and make it more perfect. Moreover, it can help to reduce the waste of error and also to reduce the labor hours since they can find out which part is wasting resources and to redesign the knitwear. Thus, they can know how to use the lower cost to make the better knitwear. To sum up, since the designed bugs can be detected, they can prevent the waste of material, time and the labor hours. Also it can used to improve their product. Determining human resourses For determining the human resourses, as L+H become more efficient, the management can reassign the manpower, eliminate the unnecessary task or recruit additional worker. So that they can ensure the contract can be finish on time and the quality won’t be affect even they have to produce more knitwear. At the same time, the human resourses can be use in the best way. It can also help to plan the schedule of work to hit the production target, and forecast of the date of delivery. A round up of this part, the human resourse can be reallocate, and it is useful for cost saving. Part B Limitations Firstly, there is an assumption of learning curve that the production must be continues less of significant impediment. In case of the impediment occur the learning curve will be change. For example, when the entity employed a new worker to participate the activity, because of the learning curve performed by the experienced staff, the new worker will not be subject to learning curve. Secondly, any change of the learning environment such as design, the supply level and quality of materials, employee’s morale and people attribution, will affect the learning curve. For instance, the upgrade of facilities may affect the knowledge of the worker, their productivity may drop down, so the learning curve may obsolete. Also, since learning curve is based on the time of producing, nevertheless it is hardly to ensure the real data obtain for the calculation, so that the management expectation may be wrong. The company culture may also influence the learning curve, such as the bonus for workers, working hours per day. For example, the worker zeal of the task will decrease when the job nearly end, it will make the curve drop down. In additional, difference people having difference absorptive capacity, so that the time of finishing task will be difference. Lack of consistence is fail to meeting target which is decision by learning curve theory. Last but not least, the learning curve need the task is in repetition, if the task is not repetitive the learning curve cannot be applied. To conclude of the whole essay, the learning curve is a tool for management making decision and to become more efficiency to reach the goal. Also, the learning curve can be use in many ways. In part A (ii), discussed in the application of learning curve in L+H, they can use it for budgeting – helping them to set out the company goal and guidance, pricing – to having a lower price to increase their price competitiveness, decision making – to decide the most profitable general direction, detect the design error – to make the design become more perfect and determine the human resourse – to use the manpower most efficient. So that they can seek out the best way to continues their business. In the next part, the limitations of learning curve are discussed. There are six limitations have been probe, the learning curve is lack of continuity, there shouldn’t have any change of learning environment, the difficulty of obtaining the information, the company culture, human learning ability and the repetition of task. Reference List 1. Steven, Grahame, (1999) ‘The learning curve: from aircraft to spacecraft? ’ Management Accounting, May 1999 2. http://secure. gslb. cimaglobal. com/Documents/ImportedDocuments/ma_may_99_p64-65. pdf [assessed 01. 11. 2012] 3. Steven, Grahame, (2010) ‘The learning curve: The key to future management? ’ Research executive summary series, 6(12) 4. Steven, Grahame, (2004b) ‘Steep in history’ CIMA Insider, Jul/Aug. , pp. 23-24 5. Steven, Grahame, (2004a) ‘A minor departure’ CIMA Insider, Sep. , pp. 24 6. L+H Fashion Limited http://www. lplush. com/LplusH. html [assessed 01. 11. 2012].